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Image matching in ios and android

We are making an application involving image matching.The concept is to add images(for example tea or coffee packaging) in backend. And when we scan random images (package),It should identify which image it is and send any corresponding data to it.Also video has to be played as an overlay in the image scanning screen only over the object.

It will be of great help showing us the correct path towards its development.

The reference app is : Aurasma Google Play Store Link:https://play.google.com/store/apps/details?id=com.aurasma.aurasma&hl=en App Store Link:https://itunes.apple.com/in/app/aurasma/id432526396?mt=8

We are seeking advice for both iOS and Android platforms.