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Running

export LD_LIBRARY_PATH=/ffmpeg_install_path/lib/
export PKG_CONFIG_PATH=$PKG_CONFIG_PATH:/ffmpeg_install_path/lib/pkgconfig
export PKG_CONFIG_LIBDIR=$PKG_CONFIG_LIBDIR:/ffmpeg_install_path/lib/

before make -j 4 seems did it.

I couldn't seems to post my own answer so this is it.